multidisciplinary artist
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New British Supply

“Ætheric surges are uncommon, but you can PROTECT your family by preparing now.
Amber-level surges may occur during equinoxes and solstices. When you hear this warning, you must act promptly”

New British Supply is a satirical Public Information Film, imagining a scenario in which the UK Government has cut a post-Brexit energy deal with Hell. The resulting switchover from the old 50Hz electrical frequency to 66.6Hz causes spontaneous nationwide hauntings and possessions.

Referencing the nuclear paranoia of Cold War instructionals such as Protect & Survive, it advises householders how to prepare for an imminent demonic manifestation in their living room, and how to exorcise a wifi router. It uses the same doublespeak and ‘woke-washing’ visual tropes used by big corporations and governments to obscure problematic policies and motives.

I created New British Supply’s “Horned Pylon God” branding, which appears as an Easter egg in my Electronaut and Ghost Loop artworks.

Duration: 4:50

Footage:
pexels.com, unsplash.com
Music:
James Yuill/Audio Network – “Faded Photographs”
Kjartan Abel – “78 PULSE”
SFX:
freesound.org

#shortfilm #speculative